Consumers use Android apps for a variety of reasons such as banking, shopping, checking local events and news, for sports, for blogging and much more. No matter what the reason maybe, Android apps have offered an array of options to users and developers.
As per a survey by Trinity Digital Marketing, Google has become the top US mobile ad networks by revenue. With mobile ad spending predicted to amount to $20.6 billion in 2015.
Let's take a look at some of the interesting Android App statistics first:
As per a report Google Play has more than 600,000 Apps, tying Apple's App Store.
Android has 67% free apps and 32% of paid apps in the market
IDC simultaneously reported, that 75% of global Q3 smartphone shipments were Android devices
Android sees roughly 1.3 million activations per day, globally
At present, the market has nearly 600 unique devices
The figures clearly indicate that Android apps has a big market out there and they help brands to realize their hidden potential. Custom Android apps are smart, intuitive, result oriented, user friendly and unique in their offerings.
Let's take a look at how 5 ways Android apps are unique?
Customizable
Android apps can be easily customized to suit business needs. Custom mobile application development gives brands the added advantage of staying different from their competitors. App customization gives users a host of options to choose from and developers to experiment their creativity.
Cross Platform
Its a rage today for businesses to develop apps that can work smoothly on multiple platforms. Namely the big names such as iOS, Android, Windows and so on. Such apps have a comparatively higher usefulness for its users as compared to native apps. Moreover, they are a good business alternative for start ups and small businesses.
Feature Rich Apps
Apps which score well on usability and functionality are the most favored. Include meaningful features in your apps such as calendar, e-mail, task managers, inventory management, QR code reader, GPS and so on. The higher the features the higher will be the longevity of your Android app.
Boost to Productivity
Google Play Store constantly churns out valuable productivity apps for businesses and professionals, alike. As per a recent poll, 62% people prefer mobile apps as they help them save time and perform tasks faster.
Simplifying Searches
A special report by Kickass Social Media, says that, nearly 49% of companies prefer mobile apps due to its GPS and mapping capability. While, 24% companies prefer custom apps for its location based services.
To sum it up
The results of the survey are quite amusing though, which goes on to say that 11% of small businesses use them as they find them, really cool. As per another survey it is clearly evident that Android is the emerging giant of the app-world. It powers more than 250 million devices, the Android OS runs on half of all smartphones shipped, with a user base increasing by 700,000 subscribers each day.
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